Strcuture of the 'Hagemony Debate'

(1) Naziya (1st speaker) Basic definition (Dominant ideology into audiecnces) Elite into subordinate.

• Introduction needs to be concise and brief (clear)

(2) [Brain]

• For: Effects theory
• Hypodermic Needle theory
• Althusser
• Audience Theory
• Reception Theory

[Against]

• Pluralism
• Equality
• Media Literate

(3) Conclusion

• Sum up main arguments.

[For]

• Marxism: 'Elite'-Bourgeouise.Rule putting ideology into lower class.
• Althusser
• We live in a Capitalist Society, all economical (hire prolatariat workers) they do not realise they are getting exploited.
• 'Culture Industeries' (Adorno) 'DUMBING DOWN'-output as a result see greater audience-due to profit motive.
• Althusser: Ideological State Appratus, dominant of Ruling class through Ideologies such as Religion, Education and Fam)

Hypodermic Needle Theory

• Passive audience (inject ideologies into us)
• Media control: Propaganda (Truimph of the Will)
• Accept what the Media gives them.

Effects theory

• Althusser (2 forms) Domination (police and armed forces)
• Hagemony: Ideological Control

AGAINST

Pluralism

• Audience-Media Literate
• Media Fourth Estate-informing the public (challenge people in power)
• Active Audience -Interpretation of the text.
• Growth of the internet-choice what to watch.
• (Globilsation) diversity: We can choose what we consume.

Two Step Flow

• More active audience (discuss media text with each other)
• Critics of the Newspapers/t.v it is what we consume, or take in as we have a choice.

Pluralism

• DEF: How society as a system of competing groups-none of them predominant.
• Everyone is equal/have their own dominance
• No class distinctions
• rejects Mass culture.
• Forth Estate: close eye on power.abuse.
• Audience seen as being 'Active'.

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