Hegemony

The Hegemony Debate

The mass media in the UK still seek to promote hegemony and are responsible for injecting passive audiences with dominant ideologies.

Hegemony - how dominant classes are able to keep their power in society. The dominance and population of the dominant classes allow them to easily persuade others to accept their values and norms i.e. the working class.

Karl Marx argued that the bourgeosie (those who own the means of production) that employ the proleteriat (the working class) are being exploited in the media. A number of marxists support these views such as Gramsci and Althusser. In Gramsci’s view, any class that wishes to dominate in modern conditions has to move beyond its own narrow ‘economic-corporate’ interests, to exert intellectual and moral leadership, and to make alliances and compromises with a variety of forces

The word was used by Marxists (Lenin) to show how the proletariats are being exploited in society by the bourgeoisie. Gramsci further analyzed the theory and explained why the 'inevitable' socialist revolution which was predicted by Marxism had not occurred by the early 20th century

Gramsci, a Marxist theorist said that bourgeois cultural values were linked to Christianity. Therefore much of his polemic against hegemonic culture is aimed at religious norms and values. He argued that the working class needed to create a culture of its own so that people do not follow upper class values as they will have their own, this would mean that the upper class values are no longer taken as normal, and would attract the oppressed and intellectual classes to express their own culture and values within the media.

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